About the position
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology. Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
Responsibilities
- Own the go-to-market strategy for new liquidity products and services.
- Drive global go-to-market strategies for liquidity products including USDC, EURC, and Circle Mint.
- Collaborate with Product, Sales, and Marketing to craft positioning and improve product adoption.
- Craft compelling narratives and value propositions that differentiate Circle in the market.
- Lead product launch planning, execution, and cross-functional coordination.
- Conduct market and competitive analysis to advise strategy and product roadmap.
- Develop enablement materials to support Sales, Partnerships, and Customer teams.
- Analyze product usage and customer insights to optimize messaging and GTM tactics.
Requirements
- 10+ years of product marketing experience, with at least 2 years in fintech, payments, or crypto.
- Proven ability to lead product launches and execute data-informed GTM strategies.
- Collaboration skills across product, marketing, sales, and BD teams.
- Exceptional storytelling and communication skills for technical and non-technical audiences.
- Experience translating complex concepts into clear, compelling customer value.
- Comfortable working independently in fast-paced, ambiguous environments.
- Familiarity with blockchain infrastructure, stablecoins, and decentralized finance (DeFi).
- Experience supporting global markets and working with cross-regional teams.
- Proficiency with product analytics and customer insights tools.
Benefits
- Base Salary Range: 175,000 - 225,000
- Equal opportunity employer
- Diversity and inclusion initiatives
- Accommodations for disabilities during the interview process
