About the position
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier-whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. We start with the customer and work backwards in everything we do, including advertising. Amazon Ads offers an array of digital advertising solutions for campaigns spanning Video, Audio, and Display across Amazon properties (e.g., Amazon.com, Prime Video ads, Twitch, Fire TV, Amazon Music, etc.), plus thousands of sites and apps via Amazon Publisher Services (APS). APS is a suite of cloud-based services that helps media publishers spanning streaming TV, web, mobile, and audio apps build thriving digital businesses, and brings ad buyers and sellers closer together. We are seeking a Principal, Product Marketing to support the APS portfolio of advertising technology services, supporting publishers around the world grow their media businesses through better quality advertising experiences and more relevant ads for viewers. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.
Responsibilities
- Lead development of messaging, positioning, and marketing activities for APS portfolio of solutions for publisher customers.
- Shape and develop the brand and positioning for this growing suite of products.
- Define and execute the go-to-market (GTM) strategy by leading collaboration across key stakeholders.
- Work closely with Product Management, PR, Marketing, Business Development, Sales, Research, and Training teams.
- Define the product marketing message for new solutions and execute end-to-end marketing campaigns.
- Develop sales collateral, case studies, blog posts, product videos, web page content, event content, and research to support key messages.
Requirements
- 9+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience communicating results to senior leadership.
- Experience building, executing and scaling cross-functional marketing programs.
- Experience driving direction and alignment with cross-functional teams.
Nice-to-haves
- Experience with creating GTM initiatives at scale.
- Experience working cross-functionally across marketing, product management, analytics, UX, and research.
Benefits
- Base pay ranges from $153,000/year in the lowest geographic market up to $252,900/year in the highest geographic market.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
- Full range of medical, financial, and/or other benefits.
