About the position
At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Peripheral Vascular Health (PVH) is an exciting and dynamic business with annual revenue exceeding $1 billion and many high growth segments/therapy areas. There are significant clinical unmet needs and many promising potential solutions that need to be evaluated and/or advanced. The Peripheral Vascular Health (PVH) Upstream Marketing Principal Product Specialist will help shape the future of this business by assessing opportunities to identify both short and long-term plans, goals, and objectives for a specific product line or therapy space. This will involve conducting market research and competitive product analysis to identify unmet patient/customer needs as well as assessing market viability and ultimate profitability of various opportunities. The role will report into the Sr. Manager of Pipeline Marketing within the Peripheral Vascular Health operating unit.
Responsibilities
- Represent the marketing function as a team member on new product development teams.
- Monitor competitive landscape and anticipate movement that may impact market dynamics.
- Proactively develop strategies to combat competitive activity.
- Conduct competitive product analysis and market research of product consumer behavior and professional audience.
- Determine the profitability and viability of new products or product iterations/enhancements.
- Establish and maintain strong relationships with KOLs and physicians to support VoC and opportunity assessments.
- Interface with KOLs to identify key strategic areas of focus and obtain feedback regarding current and future product opportunities.
- Promote PVH Pipeline by actively engaging customers to increase awareness of current and potential development activity.
- Serve as technical adviser, demonstrating products and troubleshooting product issues.
- Establish strong working relationships with other functions impacting pipeline marketing activities.
- Foster a diverse and inclusive workplace that enables high performance and enriches PVH culture.
- Build quality into all aspects of work by maintaining compliance to all quality requirements.
Requirements
- Bachelor's Degree
- 7 years' experience in a marketing, sales, strategy, finance or related field, or 5 years with advanced degree.
Nice-to-haves
- Advanced degree (MBA, MS, or PhD)
- Knowledge of Cardiovascular/Diagnostic markets, customers, and products
- Project management, program design and execution experience
- Experience working in or with geographies outside of the United States
- Analytical ability to identify and think through all issues to determine their impacts on the business
- Ability to navigate ambiguity & define own strategies, priorities, KPIs
- Strong business storytelling skills; comfort presenting to leadership
- Relationship management prowess: customers, KOLs, field reps, fellow core team members
- Adaptability: an interest or ability to flex further up- or down-stream as needed
- Ability to influence without authority
- Market modeling and business acumen
- Curiosity and humility - willingness to learn quickly.
Benefits
- Competitive Salary and flexible Benefits Package
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan (available to Vice Presidents and above).
