Principal Segment Marketing Manager

About the position

The Adobe Enterprise Marketing team is looking for a Principal Segment Marketing Manager, reporting to the Director, Enterprise Segment Marketing. This person must be a strategic hands-on leader responsible for developing and managing a segment-specific marketing plan, campaign performance and activation. This role will act as the bridge between the enterprise marketing function (Integrated Campaigns, Digital COE and Field Marketing) and sales, ensuring alignment of marketing efforts and performance with sales objectives, and translating overall marketing strategy into actionable plans that drive pipeline and bookings goals. The ideal candidate will have a strong background in field marketing, integrated marketing, and sales, with a keen understanding of how to analyze performance, recommend program and tactical optimizations, and adjust plans to meet business priorities. This role will also be responsible for ensuring the execution of marketing programs resonate with target audiences, accelerate the buyer’s journey, and contribute to revenue generation.

Responsibilities

• Partner with sales leadership to align marketing initiatives with sales goals and pipeline objectives.
• Lead the creation of segment-specific marketing plans to drive engagement, account engagement, and revenue growth within key markets or customer segments.
• Act as a liaison between the marketing and sales teams to ensure timely execution of marketing programs that support field sales efforts.
• Partner with the BDR and sales teams to ensure the right tools, content, collateral, enablement and insights are available to improve marketing impact.
• Collaborate with BDR teams to ensure quality pipeline creation and opportunity progression are aligned to marketing campaigns and sales outcomes.
• Partner with Integrated Campaigns team and AMER COEs to develop and manage integrated marketing campaigns across digital, content, events, and executive marketing.
• Oversee the development of go-to-market strategies for key categories, sales plays, and market opportunities ensuring alignment with the overall marketing strategy.
• Collaborate with the broader marketing team, including digital, product, and content teams, to implement multichannel marketing programs that drive brand awareness and demand for specific sales segments.
• Apply data-driven insights to find opportunities for targeted marketing programs that will enhance sales outcomes.
• Represent marketing in sales run-the-business cadences and own marketing performance reviews monthly and quarterly with sales and ecosystem leadership.
• Regularly monitor and report on the performance of marketing campaigns, providing clear insights into ROI, pipeline contribution, and impact on sales.
• Leverage analytics tools and sales feedback to recommend optimizations to marketing strategies, tactics, and budgets.
• Develop actionable insights for sales and executive teams that clearly demonstrate the effectiveness of marketing programs in driving growth.
• Drive continuous improvement in marketing strategies through experimentation, testing, and data analysis.
• Manage the segment marketing budget, ensuring optimal allocation of resources to high-impact initiatives.
• Make recommendations on adjustments to the marketing budget based on performance metrics, market shifts, and sales needs.
• Monitor and track segment spend across campaigns and programs, ensuring cost efficiency while maintaining the effectiveness of marketing activities.
• Collaborate with cross-functional teams, including content, creative, digital, and events, to ensure the successful execution of segment marketing initiatives.
• Act as a key advocate for the segment, communicating progress, results, and needs to senior leadership.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Business, or a related field is a plus.
• MBA or advanced degree is a plus.
• 10+ years of experience in enterprise marketing, segment or field marketing, with a proven track record in sales collaboration and integrated marketing programs in a high tech organization.
• Strong understanding of sales processes and the ability to collaborate with sales leaders to drive performance.
• Experience in managing cross-functional teams, with the ability to lead and influence without direct authority.
• Demonstrated ability to analyze marketing performance data and provide actionable insights and recommendations for improvement.
• Strong communication skills, both written and verbal, with the ability to present complex information in an accessible and compelling manner.
• Proven success in managing marketing budgets and optimizing resource allocation for maximum impact.
• Excellent project management skills and the ability to balance multiple priorities in a fast-paced environment.

Nice-to-haves

• Strategic mind with strong problem-solving capabilities.
• Collaborative and team-oriented leadership style.
• Data-driven approach with the ability to analyze and interpret performance metrics.
• High level of initiative, creativity, and adaptability.
• Results-oriented, with a focus on delivering measurable business outcomes.

Benefits

• 401k
• 401k_matching
• dental_insurance
• health_insurance
• vision_insurance
• tuition_reimbursement
• unlimited_pto
• professional_development
• employee_stock_purchase_plan