About the position
Microchip Technology is searching for a Principal Digital Marketing Specialist. This individual will be a member of the Marketing Communications Content team, which is responsible for reviewing and editing marketing collateral, website content, video scripts and other digital content to comply with the company's editing, writing and trademarking standards. The team also provides training, support and guidance for users of the company's website content management system and actively participates in ongoing improvements and modifications to the website. This position requires excellent time management, interpersonal communication and collaboration skills. Candidates must also have strong English grammar, writing, editing and proofreading skills. They should be able to understand technical content and transform it as necessary to communicate our brand voice and convey our value propositions to resonate with the intended audience(s).
Responsibilities
- Assist content owners to create and organize new, high-quality and compelling content for the website
- Provide insight and recommendations for improvements to existing content and assist owners with applying the necessary changes within our content management system
- Collaborate with members of the Web team to implement new initiatives and improvements to the website
- Support content strategy, in collaboration with members of Web team, to improve user journey and achieve SEO goals
- Review video scripts and text for backgrounds in scenes
- Apply best practices for optimizing marketing emails to increase open and clickthrough rates
- Review presentations and marketing collateral such as product flyers, brochures and newsletters
- Provide guidance on how to develop and modify web pages
- Answer questions and help troubleshoot and resolve problems
- Assist with training users, including creating and updating user guides, videos and other materials
- Recommend improvements or report issues to the web developers and collaborate with them to test and deploy updates
- Ensure all content complies with editing and trademark standards, web style guidelines, legal requirements and SEO goals
- Train new members of the Marketing Communications team about editing, trademarking and branding standards
- Collaborate effectively with promotions, public relations, web and multimedia teams to support product launches and other important initiatives
- Assist the legal team with managing the company's trademarks, including new requests and renewals of existing trademarks
Requirements
- A bachelor's degree plus at least eight years of experience in marketing, communications, public relations or a related field; or, a master's degree plus at least six years of experience in writing and editing corporate and product content
- Experience with writing and editing technical content, especially in the semiconductor industry, is a plus
- Knowledge of website marketing and management principles
Nice-to-haves
- Familiarity with Adobe Experience Manager or similar GUI-based content management systems
- Proficiency in Microsoft® Office 365 (Word, Excel, PowerPoint, SharePoint, Teams)
