About the position
The Product Analytics and Strategy Manager for the Peripheral Interventions (PI) division is responsible for conducting deep analysis to generate actionable insights that drive critical business decisions and support marketing excellence at Boston Scientific. S/he will drive effective customer segmentation that will inform several activities including digital marketing campaigns, product launches, and other commercial tactics. S/he is expected to develop relationships with business partners, perform creative analytics and research to develop compelling recommendations, and provide excellent management of his/her projects. The role will also be responsible for competitive intelligence tracking and reporting. S/he will maintain a forward-looking view on the PI landscape and provide strategic recommendations for BSC to protect our competitive advantage.
Responsibilities
- Develops and implements a structured, practical, fact-based approach to market, customer, and business analysis and strategy development
- Establishes strong relationship development collaboration with product marketing, digital marketing, brand activation, commercial operations and corporate strategy teams
- Develops and recommends campaign target lists based on internal and external data sources
- Utilize strong analytical and quantitative skills to integrate broad corporate divisional business performance needs into franchise level decision-making and strategic planning
- Implements marketing strategy processes and shares knowledge about those processes
- Participates in cross-functional, cross-divisional data integration projects
- Tracks competitive business activities that enable franchise teams to develop informed portfolio strategies and commercial tactics
- Encourages a grass roots paradigm shift on marketing within the BSC organization and influences organizational thinking on Marketing Excellence and digital acceleration
Requirements
- Bachelor's degree in Business, Finance, Engineering or Healthcare Biomedical
- Minimum of 3 to 5 years experience in consulting, market research, business strategy analytics, health economics, finance and or marketing
- Experience in diagnosing business problems and developing implementing solutions
- Proven experience combining multiple disparate datasets to develop insights
- Experience with a variety of primary market research methodologies and or market modeling analytics
Nice-to-haves
- MBA or other advanced degree
- Experience with Alteryx, Tableau, PowerBI, Snowflake, Salesforce
- Experience with healthcare industry claims data
- Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
- Outstanding verbal and written communication skills
- Proven analytical skills with strong attention to detail
- Excellent project management skills and experience
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- professional_development
