About the position
We're seeking Product Communications leads to support our go-to-market efforts by driving communications for Anthropic's products across key audiences: startups, enterprises, and partners. You'll be responsible for developing and executing comprehensive communications strategies that drive awareness, understanding, and adoption of Claude and our growing suite of models, products, and features. In this role, you'll craft compelling and substantive narratives that resonate with different customer segments while working closely with product, marketing, and sales teams to support go-to-market objectives. You'll manage product launches, create meaningful and unique content for various audiences, and build relationships with media and industry influencers. You'll be a go-to resource on the competitive landscape to inform positioning and tactical execution.
Responsibilities
- Lead product launch communications across multiple channels and customer segments
- Develop clear, differentiated messaging that both communicates and contextualizes our products' value proposition
- Build a diversified bench of spokespeople across numerous industry segments
- Coordinate with the product marketing team on launch communications and joint go-to-market initiatives
- Build and scale storytelling programs across earned, owned, and social media, and other emerging channels
- Create substantive and compelling messaging including blog posts, case studies, whitepapers, and product guides
- Manage relationships with technology, business, developer, and industry journalists
- Prepare executives and product leaders for interviews and speaking engagements
- Surface and package customer success stories and proof points
- Support sales enablement with messaging frameworks and content assets
- Stay current with industry trends and competitive landscape to inform positioning
Requirements
- Have 6+ years of experience in product communications, ideally in B2B SaaS or technology
- Possess strong technical aptitude and ability to understand complex technical products
- Have proven experience in various enterprise sectors and industries
- Have experience communicating with enterprise and developer audiences, and technical stakeholders
- Thrive in fast-paced environments with evolving priorities
- Are organized and have a track record of creating processes to scale
- Can craft compelling narratives for both technical and business audiences
- Show proven track record of building media relationships and securing coverage
- Thrive at being proactive and creative in your approach to communications
- Excel at translating product features into customer benefits
- Care deeply about AI safety and responsible technology development
Benefits
- Visa sponsorship available
- Hybrid work policy requiring at least 25% in-office presence
