About the position
Johnson & Johnson is recruiting for a Product Director, Immunology Lifecycle Marketing located in Horsham, PA. This role is critical in leading all brand marketing activities for multiple Immunology brands. The Product Director will be responsible for building a comprehensive marketing strategy designed for patients to start and stay on J&J therapies. This will require evolving and communicating value propositions for multiple stakeholders across channels. Additionally, this role will lead the development of innovative marketing strategies to maintain product access and preserve patient continuity. The Product Director will work closely with multiple functions including Marketing, Strategic Customer Group, Strategic Insights & Analytics, Field sales teams, Medical Affairs, Regulatory, Legal, and outside vendors to effectively develop strategies and implement key commercial activities.
Responsibilities
- Lead comprehensive brand strategy and marketing activities (professional promotion, market access, and customer experience) for two medical benefit Immunology brands
- Lead and develop innovative direct-to-consumer and patient education initiatives to support the continued growth of a medical benefit product across multiple indications
- Lead and effectively manage external creative marketing agencies to develop, update, and maintain brand resources in a dynamic competitive market
- Evolve pricing and contracting strategies for multiple products in close collaboration with the Value, Access, and Pricing (VAP) team to preserve Gross-to-Net (GTN)
- Evolve market access strategies in close collaboration with VAP and Strategic Account Management teams to maintain patient access to multiple therapies
- Collaborate with multiple field sales, channel, and Strategic Customer Group teams by providing updated messaging, tools and resources to support brand value propositions in an evolving competitive landscape
- Generate insights through use of secondary data, market research, voice of customer and field engagement
- Track and monitor competitive activities and regulatory submissions to develop organizational perspective on future competitive landscape
- Engage senior leadership team to secure alignment to position the portfolio for short-term and long-term success
Requirements
- BA/BS required; an MBA preferred
- A minimum of 5 years of professional experience, preferably with demonstrated professional growth in marketing, market access, or account management
- Demonstrated ability to develop brand strategies and action plans based on customer and market insights
- Ability to work effectively in a matrix and unstructured environment and ability to activate cross-functional teams to deliver on business objectives
- The candidate must be an innovator, proactive, strong analytically and resilient with excellent overall comprehension of the value drivers of Immunology and our customers
- Ability to work 3 days a week in the Horsham, PA office and travel domestically up to 15%
Nice-to-haves
- Progressive experience in the pharmaceutical industry with proven performance in marketing, market access, and/or account management functions
- Familiarity with pharmaceutical brand management and medical benefit/buy-and-bill products
- Experience with access, payer, and policy dynamics in the Immunology market
- Demonstrated excellent communication skills and experience with engaging Senior Management
