Product Manager - Exhaust Ventilation (5422)

About the position

Overall responsibility for assisting and supporting the development and execution of the overall marketing strategy for the Exhaust and Specialty Ventilation product categories. The Exhaust Ventilation product categories are the legacy products of the Broan-NuTone company. The Exhaust Ventilation products must continue to be what our target users are looking for in providing solutions to the residential and commercial IAQ for fresh, clean air. These product categories must incorporate futuristic innovation and market changing new ventilation solutions to solve target user pain points, while increasing their 'comfort & convenience' to live a happier, healthier, and safer life, with their families in their homes.

Responsibilities

• Support and manage in developing long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio roadmap, and present to management.
• Support and manage in delivering business results for assigned category, monitor performance, recommend, and implement course correction actions as needed. Build KPI's for key product programs and associated measurement approaches to gauge success during the year.
• Support and manage in Lead Product Lifecycle Management of assigned categories.
• Support and manage in leading entire team and project or provide marketing representation to cross functional new product development teams as assigned. Utilize communication skills to drive accountability and responsibility, as assigned.
• Support and assist in establishing the strategy for product marketing and provide input on new product 'go to market' plan, digital marketing, market research, business intelligence, trade shows, advertising, promotional, merchandising, public relations, and marketing communications recommendations as it relates to category.
• Design and implement voice of customer systems to understand customer and consumer feedback, and track continuous improvement metrics to fuel ideation, validation, and verification of product strategy.
• Manage in defining and presenting for approval the marketing requirements and business case justification for new product development scopes incorporating market dynamics, performance features, pricing, voice of customer, forecast and cross-functional team input where needed.
• Support and manage in creating and presenting, with Channel Marketing, product training programs internally and externally to key customers related to the assigned category.
• Lead as subject matter expert on assigned category to create product content and recommendations in support of key account management, line reviews, new account development both in person and with content as needed.
• Support and manage to ensure the new products are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager. Lead or provide marketing representation to cross functional new product development teams as assigned.
• Support and manage with facts, data, and input to provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies; needed for approval of product marketing components of plan.
• Support and manage with maintaining continual surveillance and evaluation of competitors' products/programs, market, and industry trends. Trends such as demand drivers, product, design, technology, and pricing. Allows Product Manager to develop data into business recommendations and strategies.
• Support and assist the Global Marketing Director and other business segment associates in developing and executing other key projects, as needed.

Requirements

• 3-5 years of construction management, product management and/or engineering/technical experience is required. Experience in the construction trade, consumer durables, commercial goods, or consumer packaged goods is preferred.
• The ideal candidate will have a bachelor's degree in construction technology, business, marketing, engineering or other technical discipline, MBA from a reputable business school is a plus.
• Potential to demonstrate experience of entrepreneurial, futuristic, and advanced thinking capabilities. Ability for creative, non-conventional ideas and concepts.
• Potential to demonstrate experience in new product development processes and projects with a track record of success in new product launches is a plus.
• Effective communicator with very good written and verbal communication skills.
• Highly motivated, well organized and detail oriented.
• Ability for effective and efficient project management skills.
• Possible direct, global work experience and demonstrated experience in working with people in other countries and understanding regional differences is a plus.
• Creative individual who demonstrates good problem-solving skills.
• Ability to market technical product features as customer benefits.
• Potential leadership, interpersonal and persuasion skills - able to define a vision/direction and motivate internal and external stakeholders to achieve objectives.
• Powerful teamwork and team building skills, as well as empathy and intuition for both team members and target markets alike.
• Potential to demonstrate ability to conceive, develop and launch new products using a cross-functional, stage gate approach.
• Proven ability to influence others within function and cross-functionally.
• Intellectually curious with a firm understanding of general business and financial principles.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Company paid life insurance
• Disability insurance
• Retirement plans
• Paid time off
• Wellness program
• Education assistance
• Parental leave
• Employee assistance programs