About the position
The Product Manager, IT Email Technology Platform reports to the Manager IT Loyalty Technology Solutions and is responsible for driving the strategy, development, and ongoing optimization of JetBlue's enterprise email marketing platform. This role focuses on key functional areas including platform administration, audience segmentation, campaign orchestration, performance monitoring, release management, integration and API management, and customer data privacy and compliance. The Product Manager ensures the Email Platform delivers scalable, personalized, and high-performing campaigns that align with JetBlue's brand and digital strategy. They will partner with marketing teams, IT, data privacy, and external technology vendors to create seamless, customer-focused communication journeys while maintaining operational excellence and compliance with regulatory standards. This role will prioritize platform enhancements, maintain the product roadmap, and ensure smooth execution of system upgrades and issue resolution. The Product Manager, IT Email Technology Platform thrives in a fast-paced environment, demonstrates strong analytical and technical aptitude, and is passionate about enhancing customer engagement through thoughtful and effective communication tools. Their values should align with JetBlue's values of Safety, Caring, Integrity, Passion, and Fun.
Responsibilities
- Define and execute the product strategy and roadmap for JetBlue's enterprise email platform
- Collaborate with marketing, IT, and analytics teams to prioritize platform features and enhancements that support business goals and customer experience
- Manage production support processes, drive efficient issue resolution, and ensure minimal disruption to customer communications
- Oversee campaign execution workflows and implement release management best practices for timely and high-quality deployments
- Manage platform integrations and APIs to support real-time personalization, transactional communications, and omni-channel campaign coordination
- Partner with cybersecurity, legal, and compliance teams to ensure platform adherence to data protection regulations (e.g., California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR)) and to prevent misuse or spam issues
- Optimize email platform configuration including user permissions, audience segmentation logic, and campaign templating tools
- Act as the primary liaison between stakeholders including IT, digital marketing, data engineering, and external partners (e.g., Braze, Oracle Responsys)
- Analyze campaign and platform performance using metrics such as open rates, clickthrough rates, deliverability, and conversion to identify optimization opportunities
- Keep current with industry trends and marketing technology innovations to inform the platform's future roadmap
- Other duties as assigned
Requirements
- Bachelor's degree in Computer Science, Marketing Technology, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
- Three (3) years of experience managing project delivery and/or supporting digital marketing technology products
- Hands-on experience with enterprise email platforms such as Braze, Responsys, Salesforce Marketing Cloud, or similar
- Demonstrated proficiency in Analytic Thought, Technical Ability, and Written Communication
- Available for occasional overnight travel (10%)
- Must possess valid travel documents for international and domestic travel
- Ability to work flexible hours and be available for emergency platform issues on short notice
- Must pass a pre-employment drug test
- Must be legally eligible to work in the country in which the position is located
- Authorization to work in the US is required. This position is not eligible for visa sponsorship
Nice-to-haves
- Four (4) years of professional experience in product or project management within marketing technology or digital communications; OR Master's degree in a relevant field with three (3) years of related experience
- Experience working with platforms like Braze, Responsys, or Salesforce Marketing Cloud
- Familiarity with customer journey orchestration, trigger-based communications, and audience segmentation strategies
- Experience with cross-functional team coordination and vendor management
- Understanding of Agile/SAFe methodologies
- Exposure to digital personalization strategies, customer data platforms (CDPs), and REST APIs
- Working knowledge of CCPA, CAN-SPAM, and other digital communication compliance requirements
- Understanding of the airline or travel industry is a plus
Benefits
- Healthcare benefits
- 401(k) plan and company match
- Crewmember stock purchase plan
- Short-term and long-term disability coverage
- Basic life insurance
- Free space available travel on JetBlue
