About the position
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Bank of America is seeking a Senior Digital Marketing Specialist for our award-winning digital banking 31 million mobile users. The Digital Specialist will be responsible for creating and maintaining digital card applications by engaging technology, line of business and marketing partners. This role will support various card product and offers within those card products along with having strong organizational, project management, relationship management, and QA skills. This job is responsible for delivering small end-to-end and/or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
Responsibilities
- Flawless execution of digital marketing applications throughout every step of the process
- Working with team members from various departments
- Maintaining and establishing routines for optimizing and improving process management and performance
- On-time delivery of routine deliverables
- Identify and recommend improvement of existing routines and processes
- Directly interface with program manager partners for strategy
Requirements
- Strong project management skills
- Demonstrated success in executing complex, detailed tasks quickly and accurately
- Ability to work independently, as well as with a team, in a fast-paced environment while consistently meeting deadlines
- Must have excellent organizational skills and ability to multi-task efficiently
- Ability to communicate clearly, effectively, and concisely
- Proactive, self-starter who shows initiative and ability to drive results
- Process and systems knowledge used for marketing asset execution
- Minimum of a Bachelor’s degree required
- Intermediate to advanced Excel and PowerPoint skills required
- Develop presentation materials
- Excellent time-management skills
- Must be detail-oriented
- 3-5 years digital marketing execution and performance data management experience, preferably in digital marketing
Nice-to-haves
- Adobe Target, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Audience Manager (DMP), Adobe Photoshop knowledge and experience preferred
- Knowledge of Adobe Experience Platform (AEP) a plus
- Experience in Workflow Management Tool (JIRA or other) is a plus
- Understanding of Chrome developer tools and extensions to troubleshooting targeting, tracking and page tags
- Experience in the financial industry is a plus
- eCommerce, digital, onsite, interactive media background
- QA testing and validation experience
- Content management system experience
Benefits
- Industry-leading benefits
- Access to paid time off
- Resources and support to employees
- Discretionary incentive eligible
- Annual discretionary award based on individual performance results and behaviors
