About the position
Throtle is a leading innovator in the Healthcare technology industry, dedicated to transforming the way brands connect with their audiences. Our team thrives on creativity, data-driven insights, and cutting-edge technology to deliver impactful solutions. We are seeking an experienced Director of Product to lead the strategy and development of our products. As the Product Manager, you will play a crucial role in defining and executing the vision for Throtle's core data & identity products. You will own our flagship identity product that enables healthcare brands and publishers to compliantly link digital marketing events to a secure identity token, enabling rich analysis and audience creation on top of Throtle's Consumer Attribute Graph or the customer's 1st party data. You'll also lead the charge for our upcoming media measurement and cloud data sharing products, working with partners like Snowflake and Databricks to enable Throtle customers to deploy their own media measurement solution in minutes instead of months.
Responsibilities
- Develop and communicate a clear product vision and strategy for our data & identity products including the marketplace application, aligning with overall business goals and market demands.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, translating these insights into actionable product requirements and plans.
- Create and manage the product roadmap, ensuring timely delivery of features and enhancements, prioritizing product backlog based on business value, customer feedback, and technical feasibility.
- Work closely with engineering, design, marketing, strategy, and sales teams to ensure a cohesive product development and launch.
- Lead the product development lifecycle from concept to launch, including defining user stories, setting milestones, and overseeing testing and quality assurance.
- Engage with customers to gather feedback, understand their challenges, and validate product solutions.
- Track and analyze key performance indicators (KPIs) to measure product success and impact.
Requirements
- Understanding of digital advertising technologies, including ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), and data analytics tools.
- Proven ability to analyze complex data, identify trends, and make data-driven decisions.
- Excellent verbal and written communication skills with the ability to present ideas and concepts clearly to both technical and non-technical stakeholders.
- Demonstrated leadership abilities with experience managing cross-functional teams and driving product initiatives from conception to launch.
- Strong problem-solving skills with a proactive approach to identifying and addressing challenges.
- Minimum of 5-9 years of experience in product management, specifically within data & identity products, analytics & insights, or digital advertising technologies domain.
- Bachelor's degree in business, Marketing, Computer Science, or a related field, or comparable life experience.
Nice-to-haves
- Familiarity with encrypted tokens such as DataVant, and healthcare datasets.
- Experience with Agile methodologies.
- MBA or advanced degree.
Benefits
- 401(k)
- 401(k) matching
- Company parties
- Flexible schedule
- Free food & snacks
- Health insurance
- Paid time off
- Parental leave
- Training & development
- Vision insurance
