About the position
Disney Streaming is looking for a Product Marketing Assistant Manager to support Disney+ and the Disney Bundle Product Marketing Growth and Commerce efforts, focusing primarily on new user acquisition. This person will play a vital role in executing Disney+ and Disney Bundle Product Marketing strategy, partnering closely with Product, Product Design, Business Operations, Data Analytics, Marketing Strategy, and Growth Marketing teams, to bring strategies to life across Disney+, Hulu, and ESPN marketing and product touchpoints globally. The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving new subscribers and helping consumers find the plan that is right for them, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of driving growth across our plan types. A high-level understanding of Product and technical teams is essential as this candidate will be expected to partner and negotiate with those teams to prioritize and align on the best solutions for the consumer, applying learnings throughout sign up flows. The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally, with minimal oversight. Attention to detail is also extremely important. The candidate should be passionate about Disney and the Disney Bundle brands (Disney+, Hulu, and ESPN), as well as our growing portfolio of entertainment partners.
Responsibilities
- Independently develop positioning, messaging, and testable hypotheses that optimize the user experience.
- Lead positioning and messaging strategy for net new user acquisition touchpoints across platforms including mobile apps, connected TV devices, and web commerce flows.
- Facilitate discussions with key cross functional partners across the organization to identify requirements, constraints, and impacts to our resulting product marketing recommendations.
- Collaborate on and help prioritize experimentation roadmaps that drive sign ups with a focus on increasing ARPU and lifetime value.
- Partner with Product team members globally to develop a testing strategy and roadmap that optimizes for conversions, ARPU, and OI.
- Manage cross-functional timelines to ensure teams are delivering on schedule.
- Report out to leadership on launches and performance on a regular cadence.
- Develop tactics to drive growth for Disney+ and the Disney Bundle such as conversion funnel optimizations, audience segmentation, personalization, and messaging test hypotheses.
Requirements
- 3+ years of Product Marketing experience.
- Experience managing and driving projects end to end successfully against tight deadlines.
- Exceptional communicator, able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams.
- Collaborative leader with a team first attitude.
- Ability to understand, simplify, and translate Product and Legal requirements into Marketing requirements.
- Understanding of creative strategy and experience working directly with Creative teams.
- Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives.
- Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment.
- Proactive decision maker and problem solver, comfortable with ambiguity.
- Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership.
Nice-to-haves
- Product Marketing experience in a subscription based and/or streaming service.
- Experience partnering with Product teams to build business cases and prioritize Marketing asks.
- Experience driving cross-functional team alignment.
- Experience coordinating marketing assets and approvals with stakeholders and leadership.
- Ability to identify gaps and optimize workstreams/processes.
- Passion for the digital media and entertainment space, and the Disney brands.
