About the position
As an Associate Product Marketing Director, you will drive go-to-market (GTM) strategies and plans for key offerings across the Consumer Growth platform, which interweaves Credit Karma with TurboTax product offerings. Specific initiative areas will vary based on priority but some examples include launching and optimizing 0-1 products targeting growth segments, driving increased LTV of existing products via upsell and cross-sell, and packaging/bundling offerings to drive more adoption and retention. In this role, you will be an individual contributor driving key strategic initiatives. You are well-versed in all aspects of marketing from strategy through to cross-functional team leadership and program execution. You will report to the Director of Product Marketing.
Responsibilities
- Develop marketing strategies and launch plans to drive member adoption and business growth.
- Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams.
- Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs.
- Collaborate with product and research teams to influence product strategy and roadmap development.
- Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights.
- Build strategies for acquisition, engagement, retention, upsell/cross-sell across offerings.
Requirements
- BA/BS with 10+ years of experience in product marketing at a consumer technology company; MBA highly preferred.
- Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches.
- Deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results.
- Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives.
Nice-to-haves
- Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams.
- 4+ years in product marketing at a large B2C tech company.
- Proven track record of success in driving subscriber growth and retention in a direct-to-consumer (DTC) or B2C environment.
- Proven ability to present effectively to and influence senior leadership and cross-functional teams.
- Highly collaborative work style; proven experience leading cross-functional teams.
- High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively.
- High comfort working with ambiguity, able to anticipate and adapt to shifting priorities.
- Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress.
- Growth mindset.
- Fintech and B2C subscriptions experience a plus.
Benefits
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
