Product Marketing-Associate Director

About the position

As the Associate Director of Brand Management for Visible, you will lead a team to define winning growth strategies for Visible to ensure its continued success within the Verizon Value Portfolio. You will be diving deep into business performance, consumer insights, and the competitive landscape to design and launch new, innovative value propositions, products, and promotions. You and your team will be at the forefront of this digitally centric brand - driving excitement, passion, change, and growth.

Responsibilities

• Owning the Visible brand growth strategy and roadmap that outlines new value propositions, products and promotions.
• Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth of the Visible business while also driving customer retention and churn improvements for the brand.
• Being responsible for the identification of growth target segments for Visible, grounded on customer research to understand and unearth relevant pain points and insights that will lead to stronger value propositions.
• Continuously working closely with the research and insights team to stay close to consumer insights, industry trends, and competitive threats.
• Developing a strong partnership among all VVO functions (Business Analytics, Finance, Marketing, Distribution, Legal, Operations, Base, etc.) and continuously communicates brand strategy, objectives, targets, and initiatives to drive cohesive cross-functional plans that result in brand growth.
• Keeping a meticulously close pulse on business performance and leads cross-functionally the holistic analysis of business performance across sales and marketing; proactively initiates necessary teams to optimize programs or develop new initiatives to meet necessary targets.
• Providing strategic brand counsel to guide decision-making within cross-functional strategies that impact that brand.
• Identifying key growth initiatives (Big Rocks) for the year and continuously optimizes to ensure initiatives are current to target segment needs and business priorities.
• Leading the Visible Brand team in the definition of business assumptions and business rules for all proposed growth initiatives, inclusive of leadership alignment and approval.
• Developing high quality briefs to all necessary stakeholders and is directly responsible for the overall execution and performance of key initiatives.
• Working with Integrated Marketing to secure necessary marketing support for key initiatives and closely partner to ensure visibility of marketing plans.
• Being directly responsible for ensuring end to end launch of key initiatives are sound and in strategic alignment to overall key objectives.
• Cultivating a positive winning mindset for the brand within the team and partners.
• Sharing a contagious passion and excitement for the brand and business that motivates partners to engage.
• Being dedicated to nurturing and developing their respective team.

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant work experience.
• Experience in brand strategy.
• Has a rich understanding of digital and growing digital trends.
• Exceptional communication, storytelling data, and interpersonal skills.
• Proficiency in Google Suite and MS Office.

Nice-to-haves

• MBA.
• Understanding of Verizon processes and systems.
• Experience in telecommunications or CPG.
• Strong project management skills, efficient multi-tasking is vital to success.
• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
• Impeccable managerial skills, excellent communication skills, and executive presence.
• Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.

Benefits

• Medical, dental, vision insurance.
• Short and long term disability.
• Basic life insurance, supplemental life insurance, AD&D insurance.
• Identity theft protection.
• Pet insurance and group home & auto insurance.
• Matched 401(k) savings plan.
• Stock incentive programs.
• Up to 8 company paid holidays per year.
• Up to 6 personal days per year.
• Parental leave and adoption assistance.
• Tuition assistance.
• Up to 15 days of vacation per year, which grows with additional service.