About the position
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. We are a group of creative technologists who live at the intersection of engineering and storytelling. From producing a video tutorial to composing a sophisticated demo, we love crafting narratives that connect the what, how, and why of solutions in an authentic and engaging way! Whether it's a minor release or a new product launch, we drive the go-to-market strategy — from defining the core message to getting the company enabled and aligned. Sound like a fit? If so, please apply!
Responsibilities
- Crafting differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics
- Be the expert on target personas and segments, how users adopt and customers buy our products, and the value they derive from them.
- Clearly articulate Elastic’s position and differentiation vs similar security offerings, and be the expert on competitive capabilities.
- Provide thought leadership around security market trends and competing solutions.
- Enabling the field on our products and solutions, through training and content
- Defining and implementing the GTM strategy for new launches & campaigns
- Represent the company at various speaking engagements, conferences, and press interviews.
- Measuring and supervising critical metrics to track the launch and efficiency of the campaign
- Attending trade shows and other events to help showcase our products
- Some travel is required
Requirements
- Direct experience with security related use cases, and associated target audiences (analyst, architect, detection engineer)
- Expertise in crafting differentiated messaging, positioning, and winning GTM strategies
- Experience leading product marketing at a specialized business unit, collaborating with matrixed marketing, sales, and product organizations.
- Courage to go deep on technical capabilities to properly understand differentiation and positioning to practitioners and CISOs alike
- Several years experience leading outbound initiatives addressing the needs of a range of customers with complex requirements (commercial to enterprise scale).
- Curiosity about the “how” of technology to tell compelling stories about the “why”
- Relevant work experience in a technical field
- Proven track record to craft engaging content, including blog posts, presentations, videos, etc.
- Strong communication skills, with experience making pitches to audiences big and small
- Comfort working in a very cross-functional role, with a highly distributed team
Nice-to-haves
- Practitioner knowledge and/or experience of the in SIEM/Security analytics or XDR, CDR preferred
- Comfortable marketing to mix of practitioners and business audiences
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc) is a bonus
Benefits
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
