Product Marketing Director

About the position

In this role, you will combine deep expertise in healthcare Software as a Service (SaaS) experience to execute strategic product marketing initiatives aimed at supporting and accelerating commercial deals and reducing churn. You will craft compelling, customer-centric messaging that drives sales effectiveness and market differentiation. You will think strategically and creatively to meet rigorous deadlines while working in a fast-paced collaborative environment.

Responsibilities

• Partner with sales teams to develop and deliver effective enablement tools, including pitch decks, playbooks, competitive intelligence materials, and Return on Investment (ROI) models.
• Conduct training sessions to enhance sales team confidence and effectiveness in positioning products to prospects and customers.
• Gather, analyze, and synthesize competitive intelligence, industry trends, and customer insights to inform product positioning, sales strategies, and roadmap priorities.
• Provide actionable insights to the sales team, helping them differentiate our offerings in the marketplace.
• Create and refine value-driven messaging and positioning frameworks that resonate with healthcare providers and decision-makers.
• Ensure messaging addresses key customer pain points and highlights unique product benefits.
• Collaborate with product management and marketing teams to execute go-to-market (GTM) initiatives, focusing on enabling the sales team to achieve adoption and revenue goals.
• Assist in developing launch plans for new and updated products, aligning with overall business objectives.
• Develop sales-focused content, including case studies, white papers, and one-pagers, to support the buyer's journey.
• Create thought leadership materials to establish Vizient as a trusted partner in the healthcare SaaS space.
• Work closely with cross-functional teams, including product management, marketing, and customer success, to align on product vision and customer feedback.
• Serve as a bridge between technical and sales teams to ensure cohesive messaging and strategy execution.
• Leverage analytics tools and sales performance data to evaluate the impact of enablement materials and adjust strategies as needed.
• Present insights and recommendations to stakeholders to continuously improve sales and marketing alignment.

Requirements

• Relevant degree preferred in Marketing, Business, Healthcare Administration or related field. Advance degree is a plus.
• 7 or more years of relevant experience in product marketing in enterprise technology required.
• Experience in healthcare, data platforms, or Artificial Intelligence (AI) driven verticals preferred.
• Ability to successfully create sales enablement tools and conducting training sessions that drive measurable outcomes.
• In-depth knowledge of healthcare operations, regulatory landscapes, and technology adoption trends is highly preferred.
• Skilled in creating impactful enablement tools and delivering training that aligns with sales goals.
• Proficient in analyzing data to inform decision-making and measure effectiveness.
• Strong storytelling, writing, and presentation skills tailored to diverse audiences.
• Ability to work cross-functionally and build consensus across teams.
• Experience navigating dynamic environments and adjusting strategies as needed.
• Commitment to staying current with industry trends and enhancing professional skills.

Benefits

• Comprehensive benefits plan
• Incentive eligibility