Product Marketing Director

About the position

rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. We’re looking for a strategic and business-savvy Director of Product Marketing to lead pricing strategy, product launch planning, and go-to-market execution for our growing portfolio. This role will be instrumental in connecting consumer insights and market dynamics to bring compelling products to life — and to market — in a way that honors the founders vision and drives business results.

Responsibilities

• Lead product pricing strategy and oversee the development and execution of go-to-market plans for new product launches
• Collaborate closely with Brand, Innovation, and Insights teams to shape the product roadmap, ensuring it reflects emerging trends, brand equity, and evolving consumer needs
• Translate market data and business performance into actionable strategies that drive growth, profitability, and brand differentiation
• Build robust business cases by understanding and optimizing for margin, pricing architecture, and financial impact
• Own and drive key moments in our bi-weekly stage gate process, ensuring cross-functional alignment and milestone achievement
• Partner with cross-functional teams including R&D, Creative, Sales, and Operations to bring product and promotional initiatives from concept to shelf
• Serve as a key thought partner to the Innovation team, identifying whitespace opportunities and unlocking new consumer demand
• Leverage your project management expertise to keep initiatives on track and stakeholders informed

Requirements

• Bachelor's degree in product development, marketing, business, or other related field
• 8+ years of experience in product marketing, brand management, or innovation roles in CPG, retail, or consumer lifestyle brands
• Proven track record of building and launching successful products with clear business impact
• Strong analytical skills and a data-driven mindset, with the ability to synthesize complex data into clear insights and strategies
• A deep understanding of P&L levers and how to make informed business decisions that balance consumer appeal with financial rigor
• Excellent cross-functional leadership and communication skills — you can influence without authority and bring teams along the journey
• Experience with structured project management processes and tools

Benefits

• Equal opportunity employer
• Reasonable accommodations for qualified applicants with disabilities