Product Marketing Manager, AI

About the position

As the Product Marketing Manager for AI, you'll own the go-to-market strategy for both Sentry's AI-powered products and our rapidly growing AI customer base. That includes shaping how we bring products like Seer-our AI observability and agent debugging solution-to market, while also helping Sentry become the default choice for teams building, deploying, and debugging AI systems. You'll work cross-functionally to define the strategy, messaging, and campaigns that land with developers working on everything from LLM-powered features to production-scale agent workflows. This role is about helping Sentry own the AI category-both as a product and a platform.

Responsibilities

• Lead the product marketing strategy for Seer, Sentry's AI observability and agent debugging tool-helping developers understand, test, and trust what their AI agents are doing.
• Drive adoption of Sentry's AI-powered features, from issue triage and summaries to suggestions and code fixes.
• Build campaigns and content for AI-native teams-startups shipping new LLM products, platform teams scaling agent infrastructure, and engineers responsible for reliability in AI-driven apps.
• Be the voice of the AI builder. Understand how and where their systems fail, and how Sentry can help-from fine-tuning through debugging in production.
• Craft sharp, technically accurate messaging that speaks to developers, ML engineers, and platform teams-grounded in real-world pain, not fluff.
• Ride shotgun with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content that help teams adopt Seer and understand why agent observability even matters.
• Plan and coordinate launches for Seer and other AI features across multiple channels, making Sentry impossible to ignore in the AI observability space.
• Continue the momentum with use-case content, customer stories, and lifecycle campaigns that drive usage and expansion.
• Keep a third eye on agent frameworks, LLM development trends, and AI tooling gaps. Use those insights to influence roadmap, messaging, and market position.
• Get cozy with PMs, EMs, Biz Ops, Sales, and Customer Success to align on product priorities and create feedback loops that keep us close to what AI teams really need.

Requirements

• 5+ years in product marketing with a proven track record of launching and growing technical products.
• Experience marketing to software engineers or machine learning teams.
• Familiarity with agents, LLM stacks, or AI/ML workflows is a strong bonus.
• Ability to distill complexity into clear messaging, prioritize effectively, and drive projects from zero to launch.
• Stellar written and verbal communication skills.
• A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility.

Benefits

• Eligible to participate in Sentry's employee benefit plans/programs applicable to the candidate's position including incentive compensation, equity grants, paid time off, and group health insurance coverage.