Navanposted 5 days ago
$105,000 - $198,000/Yr
Full-time • Mid Level
San Francisco, CA

About the position

We are seeking a dynamic and strategic Product Marketing Manager to drive the strategic direction and positioning for our products, with a primary focus on our AI solutions and initiatives. In this role, you will be the bridge between product, sales, and marketing, ensuring that our AI capabilities are effectively positioned, communicated, and understood by customers and prospects. You will be responsible for developing compelling messaging, translating new product capabilities into impactful value propositions, and creating marketing strategies that fuel growth and engagement. If you are passionate about AI and tech, have a knack for storytelling, and thrive at the intersection of product and GTM, we’d love to have you on board.

Responsibilities

  • Develop and execute comprehensive go-to-market plans for new and existing products, ensuring successful adoption and engagement.
  • Work with Product and Sales to define target audiences and craft clear, compelling messaging and positioning that differentiates Navan’s capabilities in the market.
  • Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies.
  • Partner with Enablement and Field teams to develop tools, training, and resources that enhance their ability to sell Navan’s products effectively.
  • Create a variety of marketing materials, including product collateral, case studies, white papers, and blog posts that highlight the value of Navan’s capabilities. Ensure consistency across all touchpoints.
  • Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention.
  • Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals.
  • Work closely with product management, sales, customer success, and other teams to align on product strategy and execution.

Requirements

  • 7+ years of product marketing experience, preferably within AI, travel, SaaS, and/or tech, with a track record of launching and growing technical products.
  • A passion and deep knowledge of AI-focused solutions, including trends, customer pain points, and competitive landscape.
  • Proven ability to work cross-functionally and manage multiple stakeholders effectively, including across multiple time zones.
  • Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages.
  • Excellent verbal and written communication skills, with a talent for storytelling and creating engaging content.
  • Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
  • Proficiency in using data and analytics to measure performance and inform decision-making.
  • Experience with market research and competitive analysis to inform strategic planning.

Benefits

  • A key role in redefining an industry’s entire user journey with enterprise-grade AI solutions, working hand-in-hand with our Product leadership team.
  • A fast-paced, innovative environment with opportunities for growth and advancement.
  • Competitive salary and comprehensive benefits package.
  • A collaborative, inclusive culture that values diversity and encourages creativity.
  • The chance to be part of a global leader in the travel and expense management industry, driving change and making an impact.
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