About the position
Meta is seeking a Product Marketing Manager to join our team within the new Monetization Product Group, Business AI. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. This role involves coordinating cross-functional work with peers to deliver results in a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy, and identifying opportunities to improve existing products. The candidate will need strong cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering.
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products.
- Coordinate cross-functional projects across Meta that build innovative AI solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner.
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs.
- Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning.
- Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale.
Requirements
- 8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting.
- Experience with AI and enthusiasm for the potential it will unlock for businesses and people.
- Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives.
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
- Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
- Communication experience that is effective with technical, business, and external stakeholders.
- Experience in launching new products from 0 to 1.
- Experience navigating and excelling in uncertain and ambiguous environments.
- Customer-centric experience.
- Experience using AI to build software products and building AI and agents in production.
- Bachelor's degree in Business, Marketing, or Creative discipline.
- MBA or other relevant advanced degree.
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches).
- Experience working in Generative AI.
- Experience coordinating go-to-market for products with global reach end-to-end.
- Experience with B2B customer-driven development.
