About the position
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. In this role, you are responsible for driving acquisition of new enterprise customers and developers on Google Cloud. You will design our marketing strategy and craft completing narratives along with value propositions to drive this adoption. You will be solving technical and business challenges. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Own position message, and value proposition of AI/ML, with a focus on generative AI, targeting enterprises and start ups on Google Cloud.
- Lead marketing strategy and execution to showcases the value of Google Cloud’s AI/ML portfolio to audience.
- Build assets that help customers and drive adoption of AI/ ML portfolio, including products like Vertex AI.
- Create marketing campaigns and work with demand generation teams to drive pipelines for business organizations.
- Identify, develop or manage the creation of a variety of content types.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience with AI/ML product marketing.
Nice-to-haves
- 5 years of enterprise technology or software marketing experience.
- Experience with AI/ML either as a developer, product management or product marketing.
- Experience selling to enterprises and startups.
- Experience with crafting narratives around Machine Learning operations like model tuning, model monitoring and evaluation, safety filters.
- Knowledge of AI/ML, with a focus on Generative AI, along with understanding of unique needs of audience.
Benefits
- The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits.
