About the position
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific. We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code. Step into a strategic role where your expertise in technical product marketing will directly shape the success and market perception of Sonar's market-defining code security solutions. As a Product Marketing Manager at Sonar, you are a central connector between the product team and the go-to-market team, where your work will directly drive the company's growth. You will be instrumental in empowering the entire organization to communicate authentically about our products, maximizing our impact in the market. You will contribute to helping developers write better, more secure code by translating the power of our technology, which leverages SAST, SCA, taint analysis, IaC scanning, and secrets detection, into clear, compelling value for technical audiences. By working closely with product management, sales, services, demand generation, and other teams, you will plan and execute programs that are continuously optimized based on ecosystem needs and market feedback, driving adoption and revenue.
Responsibilities
- Define and communicate compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
- Lead the development and execution of a data-driven technical content strategy, creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content tailored specifically for developers and software professionals to establish thought leadership and fuel demand generation.
- Architect and deliver high-impact technical sales enablement materials, including competitive battlecards, technical pitch decks, and robust objection-handling content, to empower our sales and solution engineering teams to effectively communicate the value of our code security solution.
- Drive a deep understanding of our target technical customers and the competitive landscape through rigorous market research and analysis, translating these insights into actionable product and marketing strategies.
- Engage directly with the developer community through technical content, webinars, and events to build awareness, foster adoption, and gather critical feedback.
- Lead the development and execution of comprehensive go-to-market strategies for new code security features and product launches, ensuring seamless cross-functional alignment and maximizing market impact.
- Collaborate intimately with engineering and product teams to gain a deep technical understanding of our product capabilities, ensuring accuracy and impact in all market-facing materials.
- Act as the voice of the technical customer internally, using market intelligence to influence product roadmap decisions and prioritization for code security features.
Requirements
- Proven experience (5+ years) in product marketing and technical marketing within the software development or code security space, with a track record of successfully bringing technical products to market.
- Demonstrated success in creating technical marketing content that resonates with and is trusted by developers and software professionals.
- Skilled communicator with the ability to build and deliver compelling technical solution demonstrations that showcase product value effectively.
- Extensive experience in programming and DevOps, enabling you to engage in technical discussions with developers authentically and credibly.
- Strong understanding of the Software Development Life Cycle (SDLC) and secure coding practices.
- Deep understanding of security concepts such as SAST, SCA, taint analysis, OWASP Top 10, CWE, CVE, NIST SSDF, and vulnerability prioritization.
- Familiarity with DevSecOps platforms and their integration into developer workflows.
- Ability to understand and communicate complex technical concepts effectively to both technical and non-technical audiences.
- Exceptional written and verbal communication skills with fluency in English.
- Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Deep technical understanding and passion for software products and the underlying technology.
Benefits
- Flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).
- Dynamic work culture that values respect and kindness.
- Growth mindset with a focus on continuous education and skill acquisition.
