About the position
Quickbase is transforming how companies see, connect, and control the complex projects that are reshaping our world. We're looking for a Product Marketing Manager of Insights to help us build programs that bring market and competitive insights to key parts of the business. In this role, you will be the source of knowledge within the company for market, customer and competitive intelligence. You will lead efforts for competitive intel, market research and own our win/loss analysis. In this highly cross-functional role, you will partner with several teams across the business, including product, sales, customer success, solutions, and the rest of the marketing team, to ensure that Quickbase is competitively positioned in the market and identify ways to further align with customer needs and trends.
Responsibilities
- Monitor and analyze competitor activities, products, and market positioning.
- Provide actionable insights and create messaging to inform product development and go-to-market strategies.
- Collect and share insights that inform our product development and marketing programs through customer interviews, surveys, and in-product channels.
- Partner with other teams to build, run and curate insights from a comprehensive win-loss program.
- Synthesize complex data into compelling narratives and present insights to both internal stakeholders and external audiences.
- Partner with sales to support deals and influence win rates.
- Create assets in support of sales efforts, such as battle cards, sales slides, landing pages and other sales and marketing assets.
- Build ongoing programs to curate and share competitive and market knowledge.
Requirements
- At least 3+ years of prior experience in a product marketing role doing competitive intelligence, market research or building voice of customer programs.
- Experience with B2B Enterprise SaaS software.
- Ability to put the customers at the center of everything you do.
- Strong storytelling skills with a deep love of the written word.
- Comfortable presenting relevant data-driven stories to both internal and external audiences.
- Ability to perform lightweight data analysis and passionate about identifying trends and insights.
- Curiosity and a growth mindset.
- Ownership and accountability with excellent project management skills.
- Ability to flourish in ambiguity and make quick, thoughtful decisions.
- Push for high standards and celebrate the wins.
