Product Marketing Manager, Cortex XDR

About the position

As a Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our Cortex offerings. You will be the expert, voice, and go-to-market driver for Cortex’s XDR capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.

Responsibilities

• Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas.
• Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities.
• Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video.
• Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams.
• Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales.
• Represent the company in customer engagements and at events, to evangelize our point of view.
• Track the XDR/EDR market and competitive landscape in collaboration with product, marketing, and sales leadership.

Requirements

• 5+ years of product marketing experience, ideally with 2+ years in security operations technologies, such as EPP, EDR, and XDR.
• An understanding of the security operations domain, market trends, competitive landscape, and customer requirements.
• Outstanding verbal and written communication skills.
• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.
• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.
• Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable.
• Experience and innovative energy to champion successful market and competitive disruption initiatives.

Benefits

• FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees.
• Mental and financial health resources.
• Personalized learning opportunities.