About the position
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission. You will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Devices Product Marketing Team. To be successful, you'll bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit
- Influence product positioning, naming, audience definition and sizing for devices across our wearables products
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Influence the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through end-of-life
- Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
- Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams
Requirements
- BA/BS degree in marketing, business, product development, or relevant work experience
- 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
- Combination of strategic experiences and hands-on tactical execution
- Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- MBA or equivalent experience
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products
- Domain knowledge in AR, smart glasses, and/or wearable devices
