About the position
Nayax, a global fintech leader, is looking for a Product Marketing Manager (PMM) for Retail Pro, a company recently acquired to drive innovation in the SaaS retail ecosystem. We are committed to delivering state-of-the-art solutions for retailers, offering seamless integration, exceptional customer experiences, and cutting-edge technology. Join us in shaping the future of retail technology. This role is pivotal in developing and delivering strategic marketing plans, crafting compelling narratives for enterprise and large retail customers, and driving growth across our channels. A strong background in SaaS and retail technology is a major advantage.
Responsibilities
- Develop compelling product positioning and messaging to clearly articulate the value of Retail Pro’s solutions to enterprise and large retail customers.
- Adapt content and communication strategies for different segments, focusing on customer pain points and unique solutions.
- Create high-impact materials for potential customers, including presentations, case studies, and white papers.
- Develop new content for the development partner program, channel programs, and upcoming product launches.
- Define and execute go-to-market strategies for new products and features.
- Drive product launches, ensuring alignment with Nayax’s corporate objectives and customer needs.
- Oversee email campaigns targeting potential customers, leveraging analytics to optimize performance.
- Collaborate with the marketing team on event strategies, including shows, channel support, and on-ground presence.
- Work closely with sales, product, and marketing teams to ensure seamless collaboration and alignment.
- Serve as the on-ground driver for Retail Pro integration and customer engagement strategies.
- Conduct market research to understand customer needs, market trends, and competitive dynamics.
- Translate insights into actionable recommendations for product development and marketing strategies.
Requirements
- Up to 3 years of experience in Product Marketing or related roles, preferably in the SaaS and/or retail technology sector.
- Experience in developing B2B marketing strategies for enterprise/large customers.
- Understanding of SaaS product ecosystems and retail technology trends.
- Exceptional writing, communication, and presentation skills.
- Experience in launching and managing email campaigns, product launches, and GTM strategies.
- Ability to manage cross-functional teams and thrive in a fast-paced, dynamic environment.
- Familiarity with POS Solutions or similar retail technology solutions - Advantage.
Benefits
- Salary range for this position is up to $130k USD per annum plus benefits.
