About the position
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, corporate and product marketing, brand and content creation, advertising, and lifecycle marketing. As the Work Innovation Center Lead you'll partner closely with Product and GTM leaders to elevate engagements with executives and other strategic audiences to grow the business and strengthen the company's position as a category leader. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
Responsibilities
- Partner with Sales leadership on select strategic accounts, helping craft standout narratives and product storytelling that drives business forward
- Show a deeply credible understanding of our product strategy and differentiation
- Create industry-leading presentations that clearly communicate the full power of Asana
- Work with Corporate and Product Marketing to align product around a common company narrative and value proposition
- Collaborate with the Work Innovation Lab to develop GTM enablement assets and presentations to be used at conferences and with executives
- Develop executive presentations, talking points, and other content that effectively communicates the company's vision, strategy, and value proposition
- Measure and report on the impact of executive engagements, including audience reach, lead generation, and revenue impacted
- Continuously monitor industry trends and partner with the broader market strategy team to inform positioning and messaging
Requirements
- 8-12 years of experience in executive communications, product marketing, or related field in a B2B technology environment
- Exceptional writing and editing skills, with the ability to craft compelling narratives for various formats and audiences
- Strong understanding of technology industry trends and ability to translate complex topics into clear, impactful messages
- Proven track record of successfully placing executives in high-profile speaking engagements
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Strong interpersonal skills and ability to work effectively with C-level executives and cross-functional teams
- Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
- Willingness to travel as needed for events and executive support
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
