Product Marketing Manager, General Market Ads

About the position

Discord is seeking a strategic founding Product Marketing Manager to build and lead the go-to-market strategy for our emerging advertising solutions, focusing on new verticals. This role will drive product activation by developing robust sales enablement programs, setting activation goals, and partnering closely with Sales to bring our solutions to market. The position is crucial for expanding our offering into new industries as we scale, including Tech, CPG, and others. The ideal candidate is a self-starter and team player who excels in a fast-paced environment and zero-to-scale projects, making a significant impact on our future and shaping the direction of our new advertising business.

Responsibilities

• Develop and execute go-to-market strategies for new advertising verticals—including Tech, CPG, and others—through market research, customer segmentation, competitive analysis, and targeted campaigns that drive awareness and adoption.
• Lead activation initiatives within emerging verticals, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs.
• Build and scale impactful sales enablement programs—training, collateral, objection handling, and tools—to empower the Sales team to confidently pitch and close deals in new categories.
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
• Act as the voice of new vertical customers, translating insights into actionable recommendations that influence product strategy, roadmap, and positioning.
• Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.

Requirements

• 4-6+ years of Product Marketing experience in the advertising space, with experience scaling teams and platforms.
• Strong attention to detail with the ability to streamline and optimize the sales enablement process.
• Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.

Benefits

• Relocation assistance may be available.
• Equity options.
• Comprehensive benefits package.