About the position
Checkr is looking for a Product Marketing Manager who will play a critical role on the team, influencing what we build, leading product launches, and driving awareness and adoption of our background check products. This role is primarily focused on product-led growth (PLG) motions to understand, engage, and convert SMB customers who sign up for and use Checkr on a self-serve basis. The role will work extensively with the cross-functional team of growth stakeholders at Checkr. The role is also responsible for working with our monetization product team and our finance team on pricing and packaging research and implementation. This is a position for someone who possesses research and analysis skills, is strategic in positioning and messaging, and who will thrive in seeing their vision come to life. If you enjoy working cross functionally with product, marketing, sales, finance, and solutions, and are comfortable wearing multiple hats, this might be for you.
Responsibilities
- Develop product positioning and messaging for Checkr products and sign-up experiences, especially those designed for our SMB customers
- Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
- Understand and support our SMB and Commercial sales channels, training teams on the problems we solve for our buyers in this segment; develop internal tools and playbooks and customer collateral
- Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
- Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights
Requirements
- 4+ years of B2B product marketing experience
- Prior experience in marketing a B2B SaaS product at a high-growth company
- Prior experience marketing to SMB customers who sign up for and use software products on a self-serve basis, and strong familiarity with product-led growth (PLG) strategies and principles
- Natural storytelling skills with a gift for writing compelling content that speaks to customer pain points
- Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
- Proven self-starter with a bias for action and a can-do attitude to get things done
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
- Demonstrated ability to be both strategic and hands-on with a bias for action
Benefits
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- Home office stipend
