Product Marketing Manager, Horizon Engagement

About the position

Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.

Responsibilities

• Develop and execute consumer growth strategies for Meta Horizon
• Collaborate with cross-functional teams to launch new products and features
• Create go-to-market documents, including defining audience, positioning, value proposition, and success metrics
• Analyze market trends and consumer behavior to inform product and marketing decisions
• Develop and manage budgets for consumer growth programs
• Work closely with product teams to ensure alignment and effective execution of growth strategies

Requirements

• Bachelor's or Master's degree in Business Administration, Marketing, or a related field
• 2+ years of experience in product marketing, product management, management consulting, business strategy, or a similar field
• Experience with product launches and consumer campaigns
• Experience creating go-to-market documents, including defining audience, positioning, value proposition, and success metrics
• Analytical and problem-solving experience
• Interest and understanding of Mobile Platforms and Virtual/Mixed Reality