About the position
The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social immersive products and experiences that inspire meaningful human connection, creation and self expression. This position will join a team responsible for both driving product market fit and growth for Horizon on both VR and mobile as part of the Horizon Experience product marketing team. Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.
Responsibilities
- Drive product market fit and growth for Horizon on both VR and mobile.
- Conduct foundational analysis to identify market needs by segment.
- Perform opportunity sizing and gather feedback from stakeholders.
- Represent the customer within the product team.
- Influence product roadmaps through relevant research and analysis.
- Create detailed go-to-market plans including audience definition and positioning statements.
- Collaborate with cross-functional partners to identify and execute marketing channels and activations.
Requirements
- 4+ years of experience in product marketing, product strategy, or relatable experience.
- Experience collaborating cross-functionally and building consensus among multiple stakeholders.
- Experience influencing product roadmaps through relevant research and analysis.
- Experience launching products and creating detailed go-to-market plans.
- Bachelor's degree or MBA degree.
- Experience with building and launching products in the avatar and gaming spaces.
- Experience working cross-functionally on ambiguous 0-1 projects in a fast-paced environment.
- Balance of creative and analytical thinking.
Nice-to-haves
- Interest for and understanding of avatars and virtual economies.
