About the position
We are looking for a consumer product marketer to support Uber's Membership team. This person will own Membership product marketing projects from start to finish. You will work on a wide range of initiatives, including product launches and go-to-market for Membership, partnerships, and other consumer products. This role requires someone who thrives in a fast-paced, ambiguous environment and is equally comfortable rolling up their sleeves to execute as they are stepping back to drive strategic thinking. You'll need strong project management skills, a self-starter mindset, and the ability to operate independently while influencing and collaborating with cross-functional teams. You'll be a leader in go-to-market excellence, bringing strong strategic thinking to product development and consumer campaign execution as well as help drive consistent, high-quality product marketing launches across multiple initiatives.
Responsibilities
- Own the end-to-end execution of Membership-related product marketing initiatives, including new benefits, consumer campaigns, partnerships, and engagement programs.
- Develop and lead strategic GTM plans for Membership and related consumer products-ensuring impact across awareness, conversion, and retention.
- Take full ownership of key marketing initiatives, working independently to move projects from concept through execution, while managing details and timelines along the way.
- Collaborate with product, operations, channel marketing, research, and regional teams to execute initiatives that support Membership and broader consumer programs.
- Craft the learning agenda in partnership with research teams and use insights to inform and guide ongoing product development, regional marketing, and central engagement programs.
- Develop compelling positioning and messaging grounded in user needs, business objectives, and competitive insights.
- Operate with agility in a fast-paced environment; solve problems creatively and efficiently across teams and timelines.
- Monitor and report on the performance of campaigns and launches; continuously improve based on learnings and feedback loops.
Requirements
- 5+ years experience delivering highly successful go to market, engagement and growth strategies and programs
- 2+ years specifically in product marketing, ideally in the tech industry
- Experience developing messaging, positioning, and GTM strategies with measurable business outcomes.
- Proven ability to work highly cross-functionally with marketing, operations, product, research, and international teams.
Nice-to-haves
- Experience working in membership programs, consumer marketing, partnerships, or large-scale marketing campaigns.
- Familiarity with subscription-based services, loyalty programs, or consumer engagement strategies.
- Experience working across global markets and time zones.
- Deep empathy for the consumer and a passion for building compelling product experiences.
- Ability to work independently while managing multiple priorities in a dynamic, fast-moving environment.
- Strong strategic thinking paired with exceptional execution and project management skills.
- Strong verbal and written communication; able to clearly present strategies and decisions to diverse stakeholders.
Benefits
- Eligible to participate in Uber's bonus program
- May be offered an equity award & other types of compensation
- Various benefits as detailed on Uber's careers benefits page
