About the position
As a Product Marketing Manager at Sourcegraph, you will become an expert in one of the hottest current market opportunities: generative AI for developer tools. This is a competitive space, and Product Marketing's role to define our product narrative and deliver crisp content is critical to our success. If you're interested in working in the intersection of generative AI, dev tools, and Marketing (messaging, storytelling, and sales enablement), then this role is for you. In this role, you'll work collaboratively with Marketing, Product, Engineering, and Sales teams. You will be a key content creator with an emphasis on all things technical. You will create technical blogs, whitepapers, reports, and slide decks for marketing and sales support. You will also craft demo flows, talk tracks, and live content that highlight our product's strengths and lean into trends and use cases for devs and generative AI.
Responsibilities
- Become an expert on our product, including its strengths and limitations.
- Take over analyst relations, maintaining relationships with industry experts across top firms.
- Research new use cases for AI in the developer ecosystem through customer calls.
- Regularly join customer calls and calls with the Sales team.
- Report learnings and insights back to the Marketing team in weekly team check-ins.
- Publish several deeply technical blog posts that unpack use cases and best practices for using generative AI for code.
- Support our Product team with key launch moments.
- Contribute to the website (sourcegraph.com) and work with the rest of the Product Marketing team to build out new webpages using your learnings on product use cases.
- Build out content for, and present in, webinars for our prospects.
- Deliver best practices resources to the Sales and Customer Engineering teams.
- Establish a formal feedback loop process between Sales, Marketing, and Product teams.
- Consistently deliver high-quality technical content materials that delight developers and speak to an enterprise audience.
- Create and maintain a demo flow and talk track for Cody that is commonly used by sellers in the field and marketers at trade shows.
Requirements
- Enjoy writing and consider yourself a strong writer.
- Have some experience with code and building apps.
- Excited about a high-agency role.
- Worked in an environment with a product-led growth model.
- Ready to roll up your sleeves and do both strategic and tactical work.
Nice-to-haves
- 5-7 years of work experience in technical marketing or another customer-facing role, ideally at a company building dev tools.
- A CSS background and experience in B2B SaaS or a dev tools company.
- Built technical content or collateral to support a sales team.
- Excited to work in a startup environment.
Benefits
- Above-average salary.
- Equity options.
- Generous perks & benefits.
