Product Marketing Manager II - Drinking Water

About the position

The Product Marketing Manager II owns the upstream portion of the product journey to market by leading and executing the product positioning and strategic development of the growth plan through new product development. This position leads collaboration with cross-functional teams to create effective marketing campaigns and develop product positioning strategies that drive business growth. This role is located in Milwaukee, WI.

Responsibilities

• Develop and execute marketing growth plan for the Drinking Water product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
• Lead brand strategy for the Drinking Water product category/business unit, including positioning, value proposition, and competitive differentiation.
• Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
• Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
• Establish and track KPIs for marketing campaigns and product launches, ensuring data-driven decision making and accountability for results.
• Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
• Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

Requirements

• Bachelor’s degree in marketing, business or related field
• 8+ years of experience in product marketing or related marketing roles, with demonstrated success in developing and executing go-to-market strategies for complex products.
• Must have led multiple successful product launches and commercialization initiatives
• Experience managing cross-functional projects with executive visibility
• Proven track record of successfully launching products that exceeded revenue targets
• Experience working in a cross-functional environment with engineering, operations, marketing, and sales
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe
• Strong prioritization, organization, and project management skills

Benefits

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 Weeks Vacation
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program