Product Marketing Manager III

About the position

The Product Marketing Manager III is instrumental in helping grow sales and awareness of software solutions developed by Konica Minolta's Solutions Engineering Center (SEC). The primary focus of the Product Evangelist III is to optimize the product lifecycle of SEC-developed software solutions, help create an engaged community within Konica Minolta and to drive our products' continued growth and direction. The individual will work as a liaison between SEC and various Konica Minolta regional and national Operating Companies to disseminate information, assist with promoting the products, increase sales, and plan future features and products.

Responsibilities

• Be seen as the knowledge expert on SEC-developed solutions, fluent about product capabilities.
• Lead strategic webinars and other events to build awareness and understanding of how SEC-developed solutions help Konica Minolta customers.
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
• Creates and implements business plans for products and participates in all phases of the product development lifecycle.
• Lead the creation of detailed product specifications using their acquired knowledge of customer needs and requirements.
• Manage schedules/timelines for the development, marketing, and promotion of product launches.
• Identify opportunities for enhancing product documentation, reference materials and courseware for customers.
• Create product positioning and messaging strategies as well as content that differentiates Konica Minolta solutions across primary market segments.
• Collaborate with the sales teams to develop strategies and materials to drive engagement and maximize growth.
• Assess current competitor offerings, seeking opportunities for differentiation while defining the sales, marketing, PR, and communication strategies for assigned products.
• Proactively deliver customer feedback to the development team and other Product team members to assist in the prioritization of the product backlog.

Requirements

• Bachelor's Degree in a related field, or equivalent work experience
• Experience and/or technical knowledge of software
• 5-7 years of related experience
• Experience in information gathering, product management tactics, and/or marketing communications.
• Should be an engaging communicator who is passionate about technology.
• Expertise in the product or market including specific technical or industry knowledge.
• Should have a keen eye for detail with excellent organizational, analytical and communications skill.
• Excellent written and verbal communication skills.
• Entrepreneurial mindset.
• Experience in managing all aspects of a successful product throughout its lifecycle.
• Strong problem-solving skills and ability to work well under pressure.