About the position
Logitech is seeking a dynamic, seasoned marketing professional to join Logitech's Verticals team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for our customers. This role will lead product marketing for Logitech's solutions for customers in public sector industry verticals including government, health care, and education. In this role, you will craft strategic messaging, marketing and communications plans and content that resonates with internal and external audiences and elevate Logitech's position in the marketplace. This deeply collaborative role requires a strong leader adept at developing product marketing strategy inspired by customer insights, enabling commercial teams, driving results through cutting-edge marketing campaigns and content, and leading and aligning stakeholders across a complex organization.
Responsibilities
- Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
- Communicate the customer benefits of technical features across all touchpoints. Develop clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
- Define objectives, communication channel mix and campaigns to amplify the launch, partnering with communications, commercial and product/portfolio teams.
- Craft creative briefs and lead cross-functional, cross-departmental and agency teams to create creative and content assets to be used in packaging, sales/channel enablement, digital channels and events for awareness and demand generation campaigns highlighting the differentiation and impact of Logitech's products and solutions.
- Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets and training materials to enable the commercial organization and regional teams to activate and execute with excellence around the globe.
- Drive strategic marketing initiatives throughout the product lifecycle, ensuring continuous engagement and healthy portfolio performance.
- Monitor and analyze marketing performance to drive continuous improvement in marketing efforts.
- Lead cross-functional, cross-departmental and agency teams to develop and execute marketing plans.
Requirements
- Technology product marketing experience focused on B2B/enterprise audiences and highly technical consumer electronics categories.
- Experience translating customer insights, tailoring messaging and marketing strategies for key audiences in public sector industry verticals including government, health care and education.
- Excellent writing, editing, presentation and public speaking, and storytelling skills for internal and external audiences.
- Ability to translate technical features and audience insights into customer-centric narratives.
- Outstanding leadership skills to inspire, influence and collaborate with cross-functional and cross-department teams across a complex, global organization and with external agencies and partners.
- Ability to transform ideas into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives.
- Data-driven decision maker with strong analytical skills.
- Track record of delivering exceptional business results.
- Willingness to travel up to 15%.
- Bachelor's degree or equivalent industry experience.
Benefits
- Comprehensive and competitive benefits packages.
- Flexible working environments designed to help care for yourself and your loved ones.
- Support for good physical, financial, emotional, intellectual and social wellbeing.
