About the position
We are seeking a dynamic individual to join our fast-paced, culture-first marketing team—someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Networking Product Marketing team you will partner across Cisco's larger marketing organization, primarily with the Integrated Marketing team, the Business Unit, and the Global and Technical Sales Teams to execute against our global strategy. Our team is focused on products and solutions aimed at communications service providers (CSPs), but we also address Enterprise customers looking to offer managed services, and/or build Enterprise networks for their own business. We are seeking a dynamic and experienced Product Marketing Manager to join our team, focusing on IP Routing and Switching products and solutions, including the Cisco ASR 9000 Series Aggregation Services Routers (ASR) and Cisco 8000 Series Routers. This role is critical in driving the marketing strategies and initiatives that highlight our innovative networking solutions.
Responsibilities
- Conduct thorough market research to understand customer needs, competitive landscape, and emerging trends.
- Develop and implement comprehensive marketing strategies to drive product awareness and adoption.
- Craft compelling product messaging and positioning that differentiates our IP Routing and Switching solutions in the market.
- Lead the development and execution of go-to-market plans, including product launches, promotions, and sales enablement.
- Develop and oversee the creation of marketing collateral, including brochures, case studies, white papers, and digital content.
- Equip the sales team with the necessary tools and training to effectively sell IP Routing and Switching products.
- Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to stakeholders.
- Build and deliver compelling product and solution demos for use at industry trade shows and events.
Requirements
- Bachelor's degree in Marketing, Business, engineering, computer science, or a related field.
- Minimum of 5 years of experience in product marketing, technical marketing, or product management, with a focus on networking products, specifically IP Routing and Switching.
- Strong analytical and strategic thinking abilities.
- Excellent written and verbal communication skills.
- Ability to work collaboratively across departments and manage multiple projects simultaneously.
- Must be good (exceptional) at multitasking.
- Deep understanding of the IP networking market, including customer needs, technological advancements, and competitive dynamics.
Nice-to-haves
- Experience dealing with communications service providers (CSPs), hyperscalers, webscalers, public sector, or government services.
Benefits
- Quality medical, dental and vision insurance.
- 401(k) plan with a Cisco matching contribution.
- Short and long-term disability coverage.
- Basic life insurance.
- Numerous wellbeing offerings.
- Up to twelve paid holidays per calendar year.
- Flexible Vacation Time Off policy for exempt new hires.
- Sick Time Off policy with 80 hours provided on hire date.
- Paid time away to deal with critical or emergency issues.
- Additional paid time to volunteer and give back to the community.
