About the position
The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who wants to build and market social immersive products and experiences that inspire meaningful human connection, creation and self expression. This position will join a team responsible for driving foundational consumer experiences for Meta Horizon on VR as part of the Horizon Experiences product marketing team. This product marketing team is focused on both the inbound phase of product marketing and outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify user needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.
Responsibilities
- Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing across multiple product areas
- Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage
- Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners
- Demonstrate understanding of the Virtual Reality and software ecosystem for users and represent the market within the organization
- Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals
- Partner with brand and integrated marketing on outbound marketing strategies and programs to drive awareness, adoption and long term engagement
Requirements
- 7+ years of experience in marketing, product management, management consulting, business strategy or a similar field
- BA or BS degree or equivalent relevant experience
- Experience partnering closely with product teams
- Experience with product launches and consumer campaigns
- Experience developing and driving analytically rigorous online and offline marketing campaigns
- Experience working in a cross-functional capacity within a fast changing environment across functions (e.g., integrated marketing, legal, policy, product, partnerships)
- Experience with customer research and using data and insights to inform product and go-to-market strategy
- Demonstrated project management skills
- Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics
- Experience presenting to cross-functional leadership stakeholders
- MS or MBA degree
- Gaming or consumer technology industry experience
- Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
