Product Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR

About the position

We're looking for an experienced Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company.

Responsibilities

• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product market fit.
• Create prescription product and commercialization strategy to drive product adoption and engagement.
• Identify market strategy and target audiences, develop product positioning, pricing and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
• Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
• Serve as the subject matter expert on prescription wearer channel needs and mindsets.

Requirements

• 7+ years of experience in product marketing, product management, management consulting or business strategy
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go to market strategies.
• Experience analyzing data and translating to insights that support product development and go to market strategies.
• Experience putting forth best-in-class execution within a measurable and data-driven framework.
• Experience working with technical partners to translate between technical and consumer languages.
• Experience collaborating with external vendors and partners.
• Bachelor's degree.

Nice-to-haves

• Experience working in vision correction and/or eye health fields.
• Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
• Experience working with consumer electronics channels and retailers.
• MS or MBA degree.

Benefits

• $158,000/year to $223,000/year + bonus + equity + benefits