Metaposted 3 days ago
$158,000 - $223,000/Yr
Full-time • Mid Level
Los Angeles, CA
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About the position

We're looking for an experienced Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company.

Responsibilities

  • Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product market fit.
  • Create prescription product and commercialization strategy to drive product adoption and engagement.
  • Identify market strategy and target audiences, develop product positioning, pricing and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
  • Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
  • Serve as the subject matter expert on prescription wearer channel needs and mindsets.

Requirements

  • 7+ years of experience in product marketing, product management, management consulting or business strategy
  • Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go to market strategies.
  • Experience analyzing data and translating to insights that support product development and go to market strategies.
  • Experience putting forth best-in-class execution within a measurable and data-driven framework.
  • Experience working with technical partners to translate between technical and consumer languages.
  • Experience collaborating with external vendors and partners.
  • Bachelor's degree.

Nice-to-haves

  • Experience working in vision correction and/or eye health fields.
  • Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
  • Experience working with consumer electronics channels and retailers.
  • MS or MBA degree.

Benefits

  • $158,000/year to $223,000/year + bonus + equity + benefits
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