About the position
We are seeking an experienced Product Marketing Manager with 5 to 6 years of experience to drive go-to-market strategies, craft compelling messaging, and support sales with impactful enablement materials. This role requires a strategic thinker who has a clear understanding of the Adtech/Martech domain, stakeholder management, and data-driven storytelling.
Responsibilities
- Develop clear and compelling messaging differentiating our products in the market.
- Work closely with cross-functional teams (Product, Sales, Partner, and Customer Success) to define and execute GTM plans for product launches.
- Conduct thorough market research and competitive analysis to identify trends and opportunities that inform product positioning.
- Analyze product usage data and customer insights to craft narratives using flows, graphs, and visuals that drive engagement.
- Create high-quality collateral (decks, one-pagers, case studies) to empower sales teams and improve conversion rates.
- Work on content marketing initiatives that align with the marketing funnel to drive awareness, engagement, and conversions.
- Collaborate effectively with internal teams to ensure alignment on product strategy and marketing initiatives.
Requirements
- Ability to analyze market trends and translate insights into action.
- Exceptional storytelling and the ability to craft compelling narratives.
- Organized and able to manage multiple projects simultaneously.
- Work effectively across teams to drive alignment and execution.
- Self-motivated, proactive, and thrives in a fast-paced environment.
Nice-to-haves
- Experience in the Adtech/Martech domain
- Knowledge of Sales Enablement and building impactful collateral
- Experience in content marketing and understanding of the marketing funnel
- Strong data interpretation skills to create insightful reports and visuals
- Ability to perform competitive and market research to drive strategic decisions
