About the position
We're looking for a strategic, growth-focused Product Marketing Manager to help us accelerate growth of our core platform products, including our AI tools and mobile app, by implementing and optimizing high-performance programs throughout a small business's lifecycle with Gusto. If you're customer-obsessed with strong go-to-market expertise & looking for a fast-paced environment to make a big impact, we want to hear from you! This role is highly cross-functional, working closely with product and engineering teams, marketing, sales and customer success to develop customer- and data-driven strategies and end-to-end campaigns that deliver on shared objectives. You have a consistent track record of developing customer insights, segmentation strategies, leading multi-channel growth campaigns, being collaborative, and finding opportunities to strategically uplevel marketing efforts. The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, translating strategy into action, driving towards key metrics, and thrives in a collaborative environment. You recognize the value of running cross-channel campaign motions, and have the ability to think both strategically and execute at an operational level with ease.
Responsibilities
- Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy.
- Influence the product roadmap by delivering on actionable insights & recommendations necessary to drive the business.
- Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams.
- Design and implement strategic end-to-end growth campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments.
- Analyze campaign performance, assess campaign effectiveness, and adapt campaigns to achieve goals.
- Build strong relationships with key cross-functional stakeholders across marketing, product, customer success, and operations to ensure campaign enablement and engagement.
- Develop scalable, repeatable campaign playbooks that can be applied to different customer segments.
- Collaborate with sales and customer success teams to develop field enablement materials that drive pipeline conversion.
Requirements
- 6+ years of experience developing and executing strategic growth programs that drive business impact through integrated marketing, growth, lifecycle, or a related position.
- Experience marketing AI tools and mobile apps preferred.
- Deep understanding of marketing funnel tactics and metrics by stage.
- Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind.
- Strong project management skills and ability to use data to guide decision-making and prioritization.
- An influencer that establishes credibility upwards and cross-functionally to drive collaboration and decision making.
- A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners.
- A self-starter motivated by taking ownership of your work and crafting new opportunities for experience.
- Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity.
- BA/BS degree.
Benefits
- Annual cash compensation range of $123,000 to $142,000 in Denver & most remote locations.
- Annual cash compensation range of $133,000 to $153,000 in Los Angeles.
- Annual cash compensation range of $148,000 - $170,000 in San Francisco & New York.
