About the position
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture, providing access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of over 100 million songs in shuffle mode, and top ad-free podcasts at no additional cost to their membership. Customers can also upgrade to enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 100 million songs and the latest new releases in High Definition (HD), Ultra HD, and Spatial audio. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are looking for a seasoned Product Marketing Manager to lead marketing and promotional campaign strategy, driving user acquisition through targeted outreach.
Responsibilities
- Manage multi-million-dollar promotion budget, defining and executing promotional constructs that help drive KPI and ROI targets.
- Oversee end-to-end delivery of promotions, from creative ideation to execution, reporting and optimization.
- Partner with stakeholders and partners to create strong process and mechanisms for global implementation.
- Create and execute against an experimentation roadmap to inform long term strategy and continuously optimize existing offers, creatives and messaging.
- Maintain Amazon Music’s brand and voice, while highlighting the unique value proposition of each partner participating in the campaign.
- Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders and leadership.
Requirements
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience managing and measuring marketing performance in various channels.
Nice-to-haves
- Experience managing external partners to develop marketing programs.
- Experience presenting ideas to various levels of an organization to gain support for initiatives.
Benefits
- Full range of medical, financial, and/or other benefits.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
