Product Marketing Manager, SoFi Pay

About the position

We're seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. You'll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi's growth.

Responsibilities

• Drive SoFi Pay's growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature
• Develop, own, and iterate on future country launches (v1 will have 37 countries but will expand exponentially in future months)
• Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
• Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
• Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
• Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
• Partner with the Brand & PR team to drive awareness via upper funnel marketing

Requirements

• 5+ years of Product Marketing and/or Growth Marketing experience
• Direct experience driving rapid growth for a financial technology product
• Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
• Experience in leading quantitative and qualitative customer research and distilling it into actionable insights
• Use data to drive strategy, execution, and optimization
• Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Problem-solve in a fast-paced, self-driven environment

Benefits

• Base pay range: $89,600.00 - $168,000.00
• Eligible for a bonus
• Comprehensive and competitive benefits