About the position
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology. The Product Marketing team is tasked with driving adoption of TransUnion's global solution by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.
Responsibilities
- Support the expansion of TransUnion's horizontal solution capabilities of 'specialized risk' products into new and existing markets.
- Develop go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and ideas/content to support demand generation campaigns.
- Serve as the primary consultant for specialized risk products, ensuring alignment across teams and initiatives.
- Lead the development and execution of go-to-market strategies for new product launches and market expansions.
- Manage cross-functional programs to ensure organizational readiness and successful product rollouts.
- Create compelling sales enablement tools and strategies in partnership with Sales Operations and Enablement teams.
- Identify and prioritize industry segments for targeted marketing efforts, crafting tailored value propositions and messaging.
- Develop high-impact content including customer presentations, product sheets, case studies, demos, blog posts, and more.
- Provide strategic input on marketing communications, promotional materials, and campaign planning to support revenue goals.
- Monitor key performance indicators to assess and optimize product marketing effectiveness.
Requirements
- 8+ years of B2B2C product marketing or go-to-market experience, ideally in SaaS, financial services, or risk information industries; real estate experience is a plus.
- Proven success in developing and executing go-to-market strategies, including product launches, positioning, and sales enablement programs.
- Strong content creation skills across formats (presentations, product sheets, blogs, etc.).
- Excellent communication and public speaking abilities, with comfort presenting to all organizational levels.
- Highly organized, self-motivated, and effective in fast-paced, agile environments.
- Strong project management skills and a bias for action.
- Willingness to travel up to 20% (primarily U.S.-based).
Benefits
- Flexible time off for exempt associates.
- Paid time off for non-exempt associates.
- Up to 12 paid holidays per year.
- Health benefits (including medical, dental, and vision plan options and health spending accounts).
- Mental health support.
- Disability benefits.
- Up to 12 weeks of paid parental leave.
- Adoption assistance.
- Fertility planning coverage.
- Legal benefits.
- Long-term care insurance.
- Commuter benefits.
- Tuition reimbursement.
- Charity gift matching.
- Employee stock purchase plan.
- 401(k) retirement savings with employer match.
- Access to TransUnion's Employee Resource Groups.
