About the position
As a member of Chime’s Product & Lifecycle Marketing team, you will drive GTM strategy for new and innovative products, features, and member experiences that drive growth in our active member base. You will connect market and member research with full-funnel campaigns to make Chime the most engaging and loved banking app in the market. We are specifically looking for an incredible PMM who has a passion for partnering with XFN to leverage Chime’s new and existing products to drive incremental growth in primary accounts. In this role, you will work cross-functionally with other Marketing functions, Research, Product, Design, and more, and have responsibility for activating marketing strategies ranging from conversion and retention to top-of-funnel awareness. You will influence roadmap decisions related to the experiences and products you support. You should be comfortable going deep in analytics and channel performance, as well as co-creating with your product and cross-functional partners. Flying at multiple altitudes is one of your strengths, and you excel at mobilizing people and resources around nascent opportunities that you proactively identify. You are passionate about creating end-to-end experiences across product and lifecycle marketing channels and will have deep expertise in experimentation and optimization.
Responsibilities
- Lead comprehensive marketing campaigns for new and existing products and experiences, including: audience definition, product positioning and messaging, launch, and optimization.
- Partner closely with Marketing Insights and User Research teams to understand members’ needs and the broader competitive landscape.
- Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration.
- Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics.
- Coach and mentor across cross-functional team to support delivery of projects.
Requirements
- BS/BA or equivalent experience in Business, Marketing, or related field.
- Minimum of 4+ years leading end-to-end product and performance-driven marketing campaigns.
- Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile.
- Ability to lead multiple projects simultaneously with competing priorities and deadlines.
- Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members.
- Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base.
- Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level.
- A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
- Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs.
Benefits
- A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote.
- Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
- Competitive salary based on experience.
- 401k match plus great medical, dental, vision, life, and disability benefits.
- Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
- 1% of your time off to support local community organizations of your choice.
- Annual wellness stipend to use towards eligible wellness related expenses.
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
- Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too.
- A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
