Product Marketing Manager, Structural Heart (Cardiac Surgery & Tendyne TMVR) - Downstream

About the position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. The Product Manager is a driver of the success for the Cardiac Surgery (CS) and Tendyne TMVR product lines in the Structural Heart business unit. This position will work closely with the sales team and be responsible for aspects of US strategy implementation plus Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, and Materials Management.

Responsibilities

• Maintain US product expertise including market sizes and trend share, customer needs and targeting, product performance, benefits/weaknesses, and positioning.
• Provide on-going field support and will focus on growing the market awareness for Cardiac Surgery and Tendyne TMVR and related disease states.
• Success will be measured against sales and margin expectations, sales force competency/knowledge level and development of marketing programs which enhance field and customer experience.
• Maintain worldwide market expertise, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Support the planning and execution of all national and regional conferences. Ensure strong presence in booth, at the podium, and at educational events.
• Engage with physician speakers involved in education events and ensure quick and comprehensive processing of invoices.
• Lead the creation, dissemination, and management of marketing resources and collateral. Oversee the new Sales Enablement Platform and ensure it's being effectively utilized.
• Lead the development and execution of comprehensive go-to-market strategies for new product launches and market expansions.
• Collaborate with cross-functional teams (R&D, Clinical, Regulatory, Sales, and Marketing) to align launch plans with business objectives.
• Ensure timely execution of launch milestones and post-launch performance tracking.
• Gather and synthesize customer insights, competitive intelligence, and market trends to inform product positioning and messaging.
• Partner with KOLs and field teams to validate value propositions and refine commercial strategies.
• Develop and deliver impactful sales tools, training programs, and messaging frameworks to support field adoption and customer engagement.
• Act as the commercial voice in cross-functional core teams, ensuring alignment between clinical, regulatory, and commercial objectives.
• Manage creative agencies to plan, develop, and execute new US materials.
• Will have marketing and budget responsibility for designated products.
• Drive to deliver Sales, Margin, and key performance metrics for CS and Tendyne TMVR products.
• Will be expected to be responsive and able to directly address questions and requests of senior management.

Requirements

• Prior marketing experience within medical device or healthcare industry.
• Bachelors' Degree with 4+ years related marketing or product management experience or MBA with 1+ years of related experience also considered.
• Ability to travel 30-40% of the time.
• Substantial financial skills, market analysis and advanced communication skills.
• Knowledge/ability to develop and execute a new product launch.
• Strong analytical skills as well as written and oral communication skills.

Nice-to-haves

• Experience working within the Structural Heart or Cardiovascular space.
• Able to understand technical and scientific information.
• Willing to understand and comply with Regulatory requirements.
• Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
• Ability to complete multiple projects simultaneously with tight deadlines.

Benefits

• Health and wellness benefits that provide security to help you and your family live full lives.