Product Marketing Manager, VR & Training

About the position

As Product Marketing Manager for VR & Training, you will play a critical role in defining how Axon's Virtual Reality (VR) solutions and training programs are positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that highlight the value of these innovative solutions for public safety and security. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Axon's VR offerings, ensuring they stand out in the industry as transformative tools for immersive and effective public safety training.

Responsibilities

• Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Axon's VR & Training solutions in the market.
• Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute product launches and campaigns.
• Sales Enablement: Develop and deliver training materials, playbooks, and tools that equip the sales team to effectively position and sell Axon's VR solutions.
• Customer Insights: Gather and analyze market feedback to deeply understand customer needs and use cases, translating insights into impactful positioning and marketing strategies.
• Content Development: Collaborate with the Creative and Content teams to produce engaging marketing collateral, including videos, brochures, and case studies.
• Market and Competitive Analysis: Monitor market trends and competitive activity to inform product strategy and positioning.
• Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.
• Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, and Creative, to ensure alignment and consistency in messaging and execution.

Requirements

• 5+ years of experience in product marketing or related roles, preferably in SaaS, immersive technology, or training-focused industries.
• Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations.
• Experience working on go-to-market strategies for technical or complex products.
• Familiarity with immersive technologies (e.g., VR/AR) or training solutions is a plus.
• Proven ability to collaborate cross-functionally and drive alignment across teams.
• Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights.

Nice-to-haves

• Alignment with Axon's values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices