About the position
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! We are seeking a self-motivated outbound Workforce Planning Solution Marketing Manager who thrives in a fast-growing environment and is eager to shape the future of workforce planning. As a key member of our expanding Solution and Industry Marketing team, you will play a pivotal role in promoting and supporting our cutting-edge solutions, driving awareness, and influencing market adoption.
Responsibilities
- Create impactful, external-facing and thought leadership content-including blogs, long-form articles, videos, webinars, case studies, and website copy-to drive awareness, accelerate adoption, and enhance customer retention.
- Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the HR and workforce planning domain.
- Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion.
- Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan's HR and Workforce solution area.
- Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams.
- Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption.
- Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers and prospects.
- Drive social media plan for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement.
Requirements
- 5+ years of experience in enterprise SaaS product/solution marketing, product management, or presales, ideally in one or more of the following areas: workforce planning, people analytics, workforce management, BI or AI/ML.
- Experience bringing innovative, industry-leading, category-defining tech products to market.
- Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding.
- Demonstrated ability to engage and influence senior executives and purchasing stakeholders through tailored messaging and strategic content.
- Proven experience in developing GTM strategy and communication for successful product launches.
Nice-to-haves
- Demonstrated ability to work cross-functionally and outstanding narrative and storytelling abilities.
- High-energy, creative, organized, and adaptable with a can-do attitude; able to manage multiple evolving priorities with a results-driven mindset.
