About the position
We are seeking a Product Marketing Manager to join our tech client’s reliability and quality team. The main function of a Product Marketing Manager is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical Product Marketing Manager is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities
- Build and manage an organized roadmap for product feature launches.
- Collaborate and build relationships with cross-functional teams including engineers, product managers, field sellers, and other marketers.
- Provide editorial oversight and direction on product feature and solution content creation to support 1P and 3P marketing moments.
- Identify internal and external content deliverables for product features such as bundle pitch decks, FAQs, and other ad hoc marketing deliverables identified by Microsoft.
- Manage content creation and delivery processes of assets.
- Develop crisp, concise messaging and ensure consistency across all marketing channels.
- Write and edit digital promotion copy for web, social, and other digital assets.
- Create external facing assets to amplify product preference and awareness.
- Provide any necessary reporting on social and lead-generation campaigns.
- Manage content publication to external customers and internal field sites.
- Forecast and track marketing and sales trends, analyzing collected data.
Requirements
- Bachelor's degree in marketing or equivalent training required.
- 10+ years of related experience required.
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Ability to work independently and manage one’s time.
- Knowledge of principles and methods for showing, promoting, and selling products or services.
- Knowledge of media production, communication, dissemination techniques, and methods.
